My career in traditional, shopper and digital advertising has cultivated award-winning work that succeeds above the line, online and in store. I excel at turning complicated subject matters into consumer-friendly stories that grab attention. I’m a pro at juggling multiple projects, meeting tight deadlines and consistently delivering authentic, memorable, relevant content.
AREAS OF EXPERTISE
- Creative Concept Development
- Strategic Team Leadership
- Comprehensive Brand Solutions
- Integrated Marketing
- Social Media
- Shopper Marketing
- Content Development
CenturyLink – Broomfield, Colorado
Senior Copywriter Global Marketing, 10/2018 to Present
Responsible for B2B marketing of CenturyLink security, digital business, adaptive networking and IT agility. High level of technical knowledge required.
Selected Achievements: Successfully launched new global digital business campaign with print, web, infographics and social. Created complete social campaign for Facebook, LinkedIn and Twitter.
The Integer Group – Denver, Colorado
Senior Writer, 8/2011 to 1/2018
As lead writer for multiple accounts at one of the country’s largest shopper marketing agencies, developed engaging content to capture a shopper ’s attention at the moment of decision making.
Clients: Johnson & Johnson, OneTouch (J&J Diabetes Supplies), Visa, Gillette, Kellogg’s, P&G, Mars/Wrigley, Great West Financial Services, ACUVUE Brand Contact Lenses
Selected Achievements: Created shopper tools for the global launch of ACUVUE OASYS 1-Day Brand Contact Lenses. Developed brand promotions for the national market of six different Kellogg’s products.
Leslie MacInnis Creative – Denver, Colorado
Freelance Creative, 3/2005 to Present
From concept to presentation, from presentation to production, my clients count on me for copywriting expertise in all media for traditional, shopper and digital advertising. I work on every kind of project, big and small, and am known for consistently over delivering.
Clients: Maxar Technologies, Colorado Department of Health, Florida Hospitals, Mission Hospitals, Palmer House Hilton, Walt Disney World Resort, Rio del Mar Resort & Spa, The Biltmore Companies, Volvo Construction Equipment
Selected Achievements: Authored 2007 and 2008 Community Report for Florida Hospital. Preferred writer for Florida Hospital (13 campuses) and Mission Health Systems.
Creative Alliance – Louisville, Kentucky
Senior Writer, 6/2010 to 8/2011
Healthcare-heavy accounts that included consumer-facing concept and copy development for TV, radio, print, outdoor, web and social media.
Clients: Community Hospital Systems, Jewish Hospital, University of Louisville Hospital, YUM! Brands (KFC, Pizza Hut), Blio (eReader), Louisville Gas & Electric, Insight Business Communications, Kentucky Community & Technical College (16 campuses), Kentucky Humane Society, Louisville Metro Police Foundation
Selected Achievement: Created consistent branding, tone and look for 164 community hospitals.
Creative Director, Cramer Krasselt, Orlando, Florida
Senior Copywriter, Walt Disney World Resort Advertising, Orlando, Florida
Senior Copywriter, J. Walter Thompson, San Francisco, California
Bachelor of Science in Communications, American University, Washington, DC
AWARDS AND HONORS
New York Festivals
Best of the West
San Francisco Show
NCBA Creative Radio Awards
Best of Show National Lottery Advertising
Business Week Top Ten Ad Campaigns
San Francisco Addy’s
Southeast Regional Addy’s