Resume
My career in traditional, shopper and digital advertising has cultivated award-winning work that succeeds above the line, online and in store. I excel at turning complicated subject matters into consumer-friendly stories that grab attention. I’m a pro at juggling multiple projects, meeting tight deadlines and consistently delivering authentic, memorable, relevant content.


AREAS OF EXPERTISE
  • Copywriting
  • Creative Concept Development
  • Strategic Team Leadership
  • Comprehensive Brand Solutions
  • Integrated Marketing
  • Social Media
  • Shopper Marketing
  • Content Development

PROFESSIONAL EXPERIENCE

CenturyLink – Broomfield, Colorado
Senior Copywriter Global Marketing, 10/2018 to Present

Responsible for B2B marketing of CenturyLink security, digital business, adaptive networking and IT agility. High level of technical knowledge required.

Selected Achievements: Successfully launched new global digital business campaign with print, web, infographics and social. Created complete social campaign for Facebook, LinkedIn and Twitter.


The Integer Group – Denver, Colorado
Senior Writer, 8/2011 to 1/2018

As lead writer for multiple accounts at one of the country’s largest shopper marketing agencies, developed engaging content to capture a shopper ’s attention at the moment of decision making.

Clients: Johnson & Johnson, OneTouch (J&J Diabetes  Supplies), Visa, Gillette, Kellogg’s, P&G, Mars/Wrigley, Great West Financial Services, ACUVUE Brand Contact Lenses

Selected Achievements: Created shopper tools for the global launch of ACUVUE OASYS 1-Day Brand Contact Lenses. Developed brand promotions for the national market of six different Kellogg’s products.


Leslie MacInnis Creative – Denver, Colorado
Freelance Creative, 3/2005 to Present

From concept to presentation, from presentation to production, my clients count on me for copywriting expertise in all media for traditional, shopper and digital advertising. I work on every kind of project,  big and small, and am known for consistently over delivering.

Clients: Maxar Technologies, Colorado Department  of Health, Florida Hospitals, Mission Hospitals,  Palmer House Hilton, Walt Disney World Resort, Rio  del Mar Resort & Spa, The Biltmore Companies,  Volvo Construction Equipment

Selected Achievements: Authored 2007 and 2008 Community Report for  Florida Hospital.  Preferred writer for Florida Hospital (13  campuses) and Mission Health Systems.


Creative Alliance – Louisville, Kentucky
Senior Writer, 6/2010 to 8/2011

Healthcare-heavy accounts that included consumer-facing concept and copy development for  TV, radio, print, outdoor, web and social media.

Clients: Community Hospital Systems, Jewish  Hospital, University of Louisville Hospital, YUM! Brands  (KFC, Pizza Hut), Blio (eReader), Louisville Gas &  Electric, Insight Business Communications, Kentucky Community & Technical College (16 campuses), Kentucky Humane Society, Louisville Metro Police Foundation

Selected Achievement: Created consistent branding, tone and look for 164 community hospitals.


ADDITIONAL EXPERIENCE

Creative Director, Cramer Krasselt, Orlando, Florida
Senior Copywriter, Walt Disney World Resort Advertising, Orlando, Florida
Senior Copywriter, J. Walter Thompson, San  Francisco, California


EDUCATIONAL BACKGROUND

Bachelor of Science in Communications, American University, Washington, DC


AWARDS AND HONORS

Clio
New York Festivals
Best of the West
San Francisco Show
Show South
NCBA Creative Radio Awards
Best of Show National Lottery Advertising
Business Week Top Ten Ad Campaigns
Orlando Addy’s
Tampa Addy’s
San Francisco Addy’s
Southeast Regional Addy’s
National Addy’s
Published


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