Radio is my favorite medium. No art directors messing around with your work. You’re firmly entrenched in the director’s chair. Captain of the soundboard. But it’s also the most challenging medium. You’re relating to the consumer in a more intimate way, you’re in their space. Your words need to paint a picture and bring that picture to life for the listener. I like to think I’m pretty good at it.
Elements: 7 radio ccommercials
Involvement: Concept development, senior copywriter