A 25-story Beaux Arts marvel situated in Chicago’s iconic Loop District, the Palmer House is the longest continually operating hotel in the United States. Originally built as a wedding present for Bertha Honore by her groom, Potter Palmer, the Palmer House is a historic city-center landmark with a legacy of romance and elegance. This work captures the legendary service and storied heritage of the hotel.
Elements: Brochure, print ads, website
Involvement: Concept development, senior copywriter