A disturbing thing happens when you type just three letters after “Why are…” on Google, especially when you consider that these are Google’s top hits. This was a discovery made by accident one day. Further exploration led to more troubling searches—resulting in a print campaign about stereotypes on behalf of the Louisville ACLU.
These three print ads were featured in the Communications Arts 2011 Advertising Annual.
Elements: Print ads
Involvement: Concept development, senior copywriter